About Us

Go South Coast is wholly owned by the Go-Ahead Group and is one of its largest companies in the Bus Division, and certainly its most diverse. This complex but rewarding portfolio of businesses provides continuous opportunities to work closely together to give the very best customer experience.

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Go South Coast is an award winning bus company that operates across the South with its core brands based in the bustling towns and cities of Bournemouth, Poole, Salisbury, Southampton, Swindon and the Isle of Wight. Our network of comprehensive services also stretches across the wider, rural parts of Dorset, Hampshire and Wiltshire.

We operate a fleet of over 850 buses which run on over 140 bus routes. All of our buses are locally branded to give local identity to the towns we operate in.  All of our buses accept contactless payments, and many have next stop announcements installed, as well as usb chargers for your convenience.

The company’s portfolio of operators include Bluestar, Damory, Hants & Dorset Trim, Excelsior, morebus, Salisbury Reds, Southern Vectis and Swindon’s Bus Company, Tourist Coaches.

These networks are mainly commercially operated, but there is significant involvement in the tendered local bus market, together with school and college services. The prestigious contracts to operate bus services for the University of Southampton on the Unilink network, and Bournemouth University on the UNIBUS are currently held.

Currently employing over 1,700 people, we believe in investing in and developing our employees. Colleague training is a focus for our business to develop new skills to enable us to serve our customers well.  We are committed to the communities we serve and as well as each brand having a charity of the year, we also have a community fund where we support local causes each month with a donation of up to £500. Our stakeholder relationships are vital to our continued success.

Our values at Go South Coast are trusting people and taking personal responsibility, being down to earth 'can-do' people, building relationships and working together and staying one step ahead and being adaptable. This all contributes to us being the company that people want to work for, travel with and use.

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