About Us

Go South Coast is wholly owned by the Go-Ahead Group and is one of its largest companies in the Bus Division, and certainly its most diverse. This complex but rewarding portfolio of businesses provides continuous opportunities to work closely together to give the very best customer experience.

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We are proud to currently hold the prestigious title of UK Bus Operator of the Year for 2017 as well as Top Shire Operator.

Go South Coast operates across the South with its core brands based in the bustling towns and cities of Bournemouth, Poole, Salisbury, Southampton, Swindon and the Isle of Wight. Our network of comprehensive services also stretches across the wider, rural parts of Dorset, Hampshire and Wiltshire.

We operate a fleet of over 850 buses which run on over 140 bus routes. All of our buses are locally branded to give local identity to the towns we operate in.

The company’s portfolio of operators include Bluestar, Damory, Hants & Dorset Trim, Excelsior, morebus, Salisbury Reds, Southern Vectis and Swindon’s Bus Company, Tourist Coaches.

These networks are mainly commercially operated, but there is significant involvement in the tendered local bus market, together with school and college services. The prestigious contracts to operate bus services for the University of Southampton on the Unilink network, and Bournemouth University on the UNIBUS are currently held.

Currently employing over 1,900 people, we believe in investing in and developing our employees. Colleague training is a focus for our business to develop new skills to enable us to serve our customers well.  We remain committed to the communities we serve and are always looking at new ways to engage with them. Our stakeholder relationships are vital to our continued success.

Our values at Go South Coast are trusting people and taking personal responsibility, being down to earth 'can-do' people, building relationships and working together and staying one step ahead and being adaptable. This all contributes to us being the company that people want to work for, travel with and use.

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